February 10, 2015 in Comment
THE RECENT FLURRY of cartooning activity precipitated by the tragic events in Paris towards the beginning of January has caused several pauses for thought. When you get beyond the bigger picture of rights to freedom of speech and the arguments for and against depicting whatever religious leader, we cartoonists arrive at the same modern-day conundrum: Where are our cartoons being PUBLISHED?
While, the modern age allows a little self-satisfaction with instant ‘publication’ through the media of Facebook and Twitter, it’s a sort of vanity-publishing whose merits shrink in size next to a big fat commission from a national newspaper or, perhaps, a global advertising campaign. Many cartoonists acquire a steady stream of, mainly private or ‘below the line’, bread and butter work by advertising themselves as such on social media but the kudos of being chosen by an art editor or creative director is a much less frequent experience these days. Perhaps, this is partly the fault of the aforementioned social media, too?
Bill Stott, the Chairman of the Professional Cartoonists’ Organisation writes:
The Draw the Line Here book of mainly UK cartoons, many from members of the PCO demonstrates, proves even, the power of good cartoons. The book will be published. Through sales of the book, funds will be sent to the relatives and families of those so mindlessly murdered in France. All of that is as it should be.
But what really puzzles, nay, infuriates me is that in the face of this demonstration of the power of humour, many UK publishers are ditching their cartoonists like unwanted ballast. The UK boasts some of the best cartoonists in the world. On current performance, UK publishers, of newspapers and magazines, do not value the UK’s professional cartooning talent. How many local newspapers still carry cartoons? Not many, in my view. What replaces the cartoon? Adverts?
The public loves cartoons. UK cartoon festivals, like Shrewsbury’s prove this, year on year. But there is an obvious disconnect between publishers’ thinking about cartoons and what the public like. New media, so-called social media, tweets, apps, and mobiles which can make toast or tell you what’s in your fridge might well have a hand in this disconnect, but the public doesn’t really have a voice here. It’s as likely to write to papers en masse about a lack of cartoons as there is to be a ninety percent turnout in a local government by-election. Newspaper sales are falling fast. It’s time for UK publishers to take a gamble. They must stop regarding the cartoon as the easiest thing to drop and be revolutionary. Reinstate dumped cartoons. Create space for new cartoons. Get brave! Bill Stott, Chair, PCO