As regular readers here will know, the Professional Cartoonists’ Organisation is always banging on about the benefits of publishers and other businesses using cartoons, it’s our raison d’être. So it’s nice when someone else, unbidden, decides to do the same.
The journalist Sophy Buckley interviewed me, as well as the cartoonist Nick Schon, for an article on a blog run by First Word, a content-marketing company.
Click here: In praise of cartoons
Its all about the benefits to businesses of using cartoons in their communications, to get messages across and also add some humour to otherwise difficult or dry concepts. In an age of short attention-spans, cartoons are just the job.
First Word have clearly got the message, we can only hope that other businesses and publishers do too. In the meantime, we’ll carry on with the banging on about it, if that’s all right with you.