Opinion: The Sun drops editorial cartoons from weekday editions
November 7, 2013 in Comment, General, News
Andy Davey writes:
After more than 40 years, The Sun has cut editorial cartoons from the weekday editions of the paper.
The paper has boasted a roster of excellent cartoonists to poke fun at the political shenanigans of the day. Names such as Stanley Franklin, Dave Gaskill, Keith Waite, Paul Rigby, Posy Simmonds, Tom Johnston, Bill Caldwell, Bernard Cookson and Charles Griffin have all served on the super soaraway paper. But recently, circulation of printed publications has sunk, taking with it into the deep briny blue a huge wad of advertising revenue.
I write as the most recent regular incumbent and my cartoons have now been dropped. No reason was given to me, but it seems likely it was a financial decision. Cartoonists, together with many journalists and photographers, are apparently too expensive for these times. It’s much more cost effective to fill the editorial page with a splash headline and a crowdsourced free or cheap image.
The paper will still run editorial cartoons by another PCO member, Brighty (Steve Bright), in the Sun on Sunday and in Trevor Kavanagh’s Monday editorial column.
Traditionally, papers have run editorial, gag and strip cartoons but this has begun to change over the past few years.
The loss of daily editorial cartoons from The Sun is significant but it is not alone in ditching its cartoonists. Last month, The Sunday Times cast off several long term freelance cartoonists. The Mirror dropped daily editorial cartoons years ago and The Observer had a clear-out recently.
Alongside this, rates of pay have been cut. In 2011, The i newspaper, sister to The Independent, decided it needed strip, gag and editorial cartoonists to make its content shine. Instead of hiring cartoonists at a standard industry rate, it ran a competition in the oh-so-fashionable form of a “Cartoon Idol” to find new talent. The pay was so derisory that only one cartoonist could afford to take up the offer.
We at Procartoonists.org may be biased, but we think cartoons are still loved and appreciated by readers. It is a shame to see them disappearing at a time when humour and satire is desperately needed.
Ed adds: Procartoonists.org thanks Andy for sharing his thoughts here.
by Blog Team
Opinion: Cartoonists and a new world
November 19, 2013 in Comment, General, News
© Roger Penwill @ Procartoonists.org
The internet is a perfect medium for cartoons. Images can look much more striking on a backlit screen than they ever did in muddy print.
So the news that The Sun was dropping Andy Davey’s weekday editorial cartoon slot just as it finally attempted a serious transition to digital first publication is ironic.
(In a fitting footnote, E!Sharp magazine moved from print to digital with the loss of Davey’s regular cover illustration).
Newspapers have been shedding journalists, photographers and cartoonists by the hundredweight over the past few years, as their print revenues have shrivelled. Few papers have managed the transition to digital presence while finding an alternative online revenue stream.
Obfuscation about their digital revenue clouds the facts but the basic problem of converting casual digital readers into paying subscribers remains.
© Ger Whyman @ Procartoonists.org
Publishing companies have tried two basic strategies. News UK papers The Times and The Sun are now both largely behind subscriber paywalls, amid huge tidal waves of PR and free giveaways. This was a a principled decision (nobody should work for nothing) but a rather brave one in a world where news and information is now free, instant and ubiquitous. The results are presently understood to be mixed.
The other model is the new-media idea that you give away your content and hope that spin-off merchandising and advertising revenue will flood in on the back of your increased global readership. Online services can be developed for a motivated and loyal crowd of customers.
© Dave Chisholm @ Procartoonists.org
The Guardian has attempted to make itself into the best upmarket liberal global news brand in this fashion. The Daily Mail has morphed silently into a sort of daily global Hello! magazine, titillating the masses with its “Sidebar of Shame”, in the process becoming the most widely read digital newspaper worldwide.
Significantly, neither of these organisations have been over keen to reveal how much revenue this accrues and how it stacks up against their legacy costs of business.
But publishing companies and newspapers as product form only a small patch of land in the shrinking traditional habitat of the cartoonist. Magazines used to be a source of welcome revenue for scribblers. However, the rates of pay have been slashed over the years to levels of vanity publication. Regular readers and subscribers to this blog will also know about the direct-to-audience efforts that many cartoonists have made in recent years.
© Matt Percival @ Procartoonists.org
The traditional confidence in the utility of our skills leads the Guardian cartoonist and PCO member Martin Rowson to characterise our trade as parasites. Once the carrier dies, “like any hideous sensible parasite, we’ll just jump off on to the next host”.
And there is some truth in this.
In Georgian times, cartoonists plied their trade by selling prints of their work in coffee shops. The radical coffee shop died a death as the prim Victorians arrived. Consequently, cartoonists jumped on to new hosts ushered in by advances in print – Punch and similar magazines.
Newspaper circulation wars in the 1900s then saw a race to hire cartoonists, providing a very welcome long-lived carrier for us parasites. The chronic morbidity of printed newspapers means we have to find a new habitat.
Ed adds: And, of course, many of us are adapting successfully. If you have comments about any of themes in this piece please do add them in comments.
Tags: Andy Davey, best British cartoonists, E!Sharp, magazines, newspapers, Procartoonists.org, Professional Cartoonists Organisation, The Daily Mail, The Guardian, The Sun 2 Comments »